Can Traditional Tactics Help Agents Weather a Flat Market?

While spring of 2024 saw broker confidence soaring, the mood is less optimistic this spring, with interest rates and affordability keeping the market mostly flat and federal government policies making consumers hesitant about major financial decisions.

Though it remains to be seen how tariffs, layoffs, and federal policies will directly affect housing, market experts see a return to the basics as a smart strategy for agents.

Brokers surveyed in RISMedia's recent Broker Confidence Index said they will focus on standard practices like rate buy-downs, finding trusted referral partners, or having buyers expand their search radius and criteria, while a little over one in 10 said they will focus on new constructions to help address inventory issues.

Traditional Real Estate Coaching Basics

• Getting into the office at the same time each day – Consistency creates accountability and improves your chances of connecting with other team members and potential clients.

• Networking to add more people to your database – A strong network is your best source of referrals and repeat business.

• Working the phones whether you want to or not – Make sure to comply with TCPA and confirm numbers are not on DNC lists.

Nextgen Tactics

Nextgen agents are leaning in on:

• Mastering the art of search engine optimization (SEO) – Optimize your online presence so potential clients can find you when they're searching for homes and real estate advice.

• Implementing new email campaigns – Keep your past clients and prospects engaged with regular, valuable content.

• Embracing social media to build your personal brand – Use platforms like Instagram, Facebook, and TikTok to showcase properties and establish yourself as a trusted real estate expert.

2025: Your Rebuilding Year

Real estate professionals say, put the strategies that work for you on steroids while viewing 2025 as a great rebuilding year in the areas of prospecting and special skill development. Use any down time to:

• Build prospecting into your daily schedule – Make lead generation a consistent part of your routine, not something you do sporadically.

• Learn new technologies – Stay ahead of the curve by mastering the latest tools and platforms your clients and agents are using.

• Consider adding niche licensing to your resume – Licensing in new areas such as appraising or home inspection can expand your value proposition and revenue streams.